The 7 L's

Leapfrogging

accelerating, catching-up, EU accession

Linking

connecting the large region to itself and the world, communications

Labels

branded goods and services, local tastes and brands

Lifestyle

standard of living, middle class, quality of life, luxuries

Logistics

organization, management, best practices, cost, efficiency

Location

holidays, travel and leisure, services, real estate, distribution

Learning

sciences, technology and applications, information, culture, effectiveness